Communications & content design, rooted in purpose
Stories that make
people act, told with care.
I'm Nikumoni, a communications and content designer. I've worked in this field since 2017, with six-plus years of paid experience across NGOs, a government organization, and freelance projects. I turn research and real stories into content that connects with people. Right now I work for a non-profit organization that provides holistic palliative care to children living with life-threatening illnesses.
About
I grew up in Guwahati and trained as a researcher before I became a storyteller — my Master's in Women's Studies had me sitting across from women describing domestic violence and child marriage for government-commissioned research, long before I ever picked up a camera. That order matters to how I work: I still listen before I design.
Since then I've worked across NGOs, a government women & child development department, and now as Communications Manager for Happy Feet Home Foundation, a pediatric palliative care organization, where I write, edit, and design everything from donor letters to an Annual Report to a beneficiary documentary series. I worked on-site at HFHF's Mumbai office through most of 2024 and 2025, then negotiated a shift to remote work in 2026, directing and editing footage that the on-ground team now shoots. I split my time between Guwahati and Mumbai, and I'm comfortable owning a project end to end, from the first script to the final export.
Don Norman's writing, especially Design for a Better World, shapes how I think about this work: design that's genuinely human-centered has to answer to equity and dignity, not just usability.
How I work
Listen first
Every story starts as research, not a script. I sit with the people and data behind a project before I decide how it should be told.
Story as evidence
A good impact story should hold up like a good argument. I build narratives that donors and boards can act on, not just feel good about.
Craft with care
I write, edit, narrate, and design, so the version of a story that reaches an audience is one I've shaped end to end, not handed off in pieces.
Purpose over polish
The people in these stories are often vulnerable. I protect their dignity and privacy first, and let the craft serve that, not the other way round.
Experience
Case study
Skills & services
Work samples
A deeper archive of past projects, videos, and early work lives on a separate page below, if you'd like to look further back.
Communications & Media Archive
Video, design, and campaign samples from across my NGO and freelance work.
Testimonials
A few words, in their own voices, from people I've worked with.
I had the wonderful opportunity to design the website for her organization, sukhbyshm.in.
Writing
I write to think out loud, and to leave a record of what I'm learning about people, including myself.
Longer, research-backed pieces I write under my own name. Six so far, with more on the way — start with these three, then see the rest below.
The Idea Behind Nikumonism
Why this site is named after my own nickname, and what I actually mean to do with it.
Read the piece →
Two Years That Rewired How I See Everything
What a Master's in Women's Studies at Gauhati University taught me about patriarchy, matriliny, and the professors who pushed me to keep questioning things I had never questioned before.
Read the piece →
The Pad in the Landfill and the Girl Who Never Got One
Fieldwork across 11 districts of Assam, and what I learned about the three separate walls standing between a girl and a safer period.
Read the piece →The studio, supervised
I work from home in Guwahati and Mumbai, under close creative direction from a small team of kittens who believe every deadline is negotiable.
